• Pure 100% organic cotton fiber
• Handspun, handwoven & handloom fabric
• Skin-friendly material
• Khadi is a varied fabric - cool in summers and warm in winters
• Dyeing using flowers, fruits, plant extracts - no toxic chemical dyes used
• Hand block prints
• Durable - long lasting fabric strength & colors
• For good health of our children - safe for skin, natural material on body
• For preserving our environment - pollution free, biodegradable & sustainable
• For better health & livelihoods of our farmers, local artisans, weavers, hand spinners, dyers, hand block printers and tailors
Heritage inspired sustainable Fashion
• Keeping Khadi alive
• Preserving traditional Indian heritage arts such as hand spinning, hand weaving, hand block printing & natural color dyeing
• Being a conscious and responsible shopper - we must know how and where our clothes are made
Journey of Raw Cotton to Fabric is a very long & arduous one...
Ginning & Hand Spinning: It takes around 2 months for the cotton ball to grow inside the seed pod of a cotton flower. Once plucked, it goes through a process of separating the cotton fiber from the cotton seeds, then twisting the cotton together using a solar 'charkha' (spinning wheel) to make yarn.
Hand Weaving: a process of making textiles by interlacing fiber threads using a hand loom which helps in holding the threads tightly as they are being woven in a criss-cross manner.
Natural Dyeing & Hand Block printing: Dyeing is done using natural materials like tree barks, roots, plant extracts, vegetables and fruits. Only natural eco-friendly, azo free, non toxic colors are used. Our craftsmen then hand print lovable and playful patterns using incised wooden blocks very precisely on to the fabric. Leaf printing is another artform we use. Block printing is one of the slowest printing processes and each impression is done again and again a number of times.
Everything is done by hand and precision all the time may not be possible - hence you might notice some imperfections or smudges. Even our fabric is hand spun and hand woven, not machine made which again might have a few imperfections in the weave - Well that's what makes every Aavik piece unique and lovable!
Stitching: finally, each piece is carefully hand stitched by underprivileged women whose endeavor is to make a difference to the income levels of their families. We are very mindful of the communities we work with and want to take care of their social upliftment, their health and well being - farmers who are growing organic cotton, local artisans, weavers, printers, dyers and our tailors. We make sure that all our workers have safe and healthy working conditions and are paid fairly.
Our natural colors come from: things found in nature like plants, flowers, roots, vegetable & fruit wastes, etc. Plants like indigofera, turmeric root, palash flower, almond leaves, madder root, marigold flower give us blue, bright yellow, reddish yellow, pale green, pink, yellow respectively and many more.