It has been an incredible journey so far and a bumpy one too. Since the time I became a mom, I have been very curious to find reasons for children frequently falling ill, having allergic coughs & colds, respiratory issues and most importantly skin rashes due to fabric. I was determined to find a solution so that the clothes children wear all day help them breathe freely and keep them healthy and so I decided to start Aavik Organic.
It is sad to look at the garment industry that has been exploiting all of us by providing cheap, low quality, often blended & not pure fabrics loaded with harmful toxic chemical dyes. Imagine these harmful chemicals and dyes our children have to breathe all day – how unhealthy! The early growing up years of our children are very crucial and we need to really take care as it has long term implications. Skin is the largest organ in our body that acts as a barrier protecting against infections and preventing absorption of toxic substances. Hence, I feel it is better for our children to wear fabric made of organic cotton and natural dyes – safe for health and reduces chances of skin allergies. As stated by a senior dermatologist at one of the child specialty hospitals in Singapore, “Dressing babies in fabrics that don’t allow sweat to evaporate normally leads to heat rash because their sweat glands, not fully developed, are easily blocked. Instead of evaporating, perspiration remains trapped beneath the skin, causing inflammation and rash. At times fabrics also have allergens leading to eczemas in children.”
I started my journey with a Kickstarter campaign as a proof of concept and the campaign was successfully funded within a month! A big shout out to all our supporters for their love and belief in us. We were in the process of making customized pieces for our supporters but we had few teething issues in our supply chain – we corrected, learnt and soon moved back on track. While things were moving, unfortunately the current covid-19 pandemic environment derailed our timelines but this has further strengthened my belief in the need for a safe, healthy & natural lifestyle. With Aavik Organic, I hope to bring safe clothing for the delicate skin of our children. Sustainable fashion is the way to go for our little fashionistas! And now on popular demand, we have entered into sustainable women collection as well!
Stay safe ~ keep it healthy and natural. That's the least we can do for our future generations & to our Mother Earth :)
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